Everybody’s got an AI. Not everybody’s got a Squad Up.
Build an AI squad from the culture you love. Your chief of staff runs the day, your council checks the work, and one guided interview sets it all up in Claude or ChatGPT.
You don't need to know how to write prompts. Your AI interviews you, then writes its own instructions from your answers. Plan on 30 to 45 minutes.
The same prompt works in both. Many people run one of each, with different jobs, and have them hand work to each other.
Strategy, big builds, documents and final review. In Step 1, focus on the work you want overseen.
Get ClaudeDay-to-day operations: schedule, inbox, reminders and follow-ups. In Step 1, focus on your daily routine.
Get ChatGPTLike OutKast: two styles, one group. Big Boi and André never did the same job.
The app works for the interview. Pasting your finished setup into Settings is easier on a computer.
This is the lesson inside the setup. Each step teaches one idea about prompting, so you understand what you built and can teach it to someone else.
An AI does its best work when it knows the job. Your purpose becomes the filter for every answer it gives you.
“Every tape starts with an intro. Tell it what you’re about before you ask it for anything.”
A role is a shortcut prompt. “Think like Nick Saban” packs preparation, discipline and standards into a few words instead of a paragraph. A character you love also makes it natural to talk to.
“They call it AI because Allen Iverson always had the answer. Pick the character that’s got yours.”
The title tells the AI where it sits. A chief of staff oversees and pushes back. An assistant just takes orders.
The name sets the tone too. Terry’s ChatGPT chose Sadé, after the singer: composed, timeless, quiet confidence. That’s how she carries herself on every task.
“If it’s on the chain, it’s official. Name it like you mean it.”
An AI checking its own work misses things. Named seats look at the same draft from different angles: is it right, is it clean, does it sound like me, is it safe? Calling a seat by name is a precise prompt.
“Biggie stayed rich by having lawyers check his lawyers. Same play here: never let one AI grade its own work.”
One word replaces a long request, so your routines run the same way every time.
“One word and the whole squad moves. That’s your play call.”
Rules stop repeat mistakes. Routing keeps the AI from sending from the wrong account, the most common miss we've seen.
Make one rule the boss of the rest: never send, spend, sign, share or scrap without your say-so. Your AI drafts and advises. You give the final word.
“We talkin’ ’bout practice? Nah. We talkin’ ’bout rules. Set them once so the same miss never happens twice.”
Saved instructions mean you set it up once, instead of explaining yourself at the start of every chat. Then you report for roll call, so the squad knows you’re ready for the next part.
Last, have your AI design its own signature block and office logo, and run them past your council before it uses them.
“Jay-Z famously never writes his verses down. Your AI isn’t Hov. Set it once, write it down, run it back every day.”
Bonus track
Gmail has a built-in trick. Add a plus sign and any word before the @, and the mail still lands in your inbox. No new account, no setup.
you@gmail.comyou+ainame@gmail.com“Every artist got a manager’s line. Give yours one too.”
One world fills every seat.
Here's how one team member's setup came out. He loves Alabama football, so that world gave his AI its voice and filled every seat on his council.
Copy it exactly as written. Your AI fills in everything else with you.
I want you to become my AI chief of staff, and I need you to help me build you. Run a guided setup interview with me. HOW TO RUN IT - Ask one question at a time. Wait for my answer before moving on. - Before each step, tell me in 2–3 plain sentences why we're doing it and how it makes you work better for me. - Build from my answers, not your own ideas. If I'm stuck, give me 3 examples to choose from. - Keep it business. Don't ask about health, money, family or anything personal. - After each step, repeat back what we decided in one line and ask me to confirm. THE STEPS Step 1 — Purpose. Ask what I do, which companies or projects I run, and the three tasks I most want help with. Step 2 — Your role. Ask me for a show, sport, movie or book I love, then help me pick one character to be you. Explain why that character fits my work. Step 3 — Name and title. Confirm what I call you, what you call me, and your title. Step 4 — The council. Help me fill review seats from that same world: a builder who makes and checks the work, a design eye, a storyteller for messages, a public and press seat, a moral compass with a challenger across from it, a legal seat, and a top seat for big deals. For each seat, explain what it checks. Step 5 — Daily commands. Help me name commands in my own language for: morning brief, evening brief, save everything, send it, and stop everything. Step 6 — Rules and routing. Ask for my internal and external email, which business accounts to connect, and my top 3 rules for how you work with me. If I use Gmail, offer to give you your own address with a plus sign (me+yourname@gmail.com), so passes and squad mail land in their own lane. Then write this rule in above the rest: never send, spend, sign, share or scrap anything without my say-so. Step 7 — Write the setup. Combine everything into one set of instructions for you, plus a COUNCIL line. Show it in one copy box, tell me exactly where to paste it in my settings, and save the key facts to memory. Last, write my roll call in a second copy box: my first name, which AI I used, your name and character, and the line "SQ1 setup complete." Tell me to send it through the Roll Call form on the AI Squad Up page so the squad knows I'm ready for the next part. Begin by explaining in 3 sentences what we're about to do and why giving you a role makes you better at helping me. Then start Step 1.
Save it now. You’ll want it again when you teach someone else.
In Claude, the finished setup goes in Settings, then Profile. In ChatGPT, it goes in Settings, then Personalization, then Custom instructions.
Every Wu-Tang member said his name on the record. Now it’s your turn. Finished your setup? Paste the roll call your AI wrote for you and send it in. We’ll check you in and send you the next part.
SQ1
Everybody’s got an AI.The full tape drops in volumes. Get first access, or bring SQ1 to your group.
SQ1 · Collectors Edition
Every volume drops with a crew. SQ1 is the original squad: the team that built their AI setups with this program before anyone else, each with their own AI teammate and their own lane.
From the squad
“Slickback keeps every collector conversation straight: who loved which piece, when to follow up, what to send next. I paint. He makes sure nobody falls through the cracks.”
“Nick Saban runs my operation like game week. Every drop, every order, every system has a process, and he won’t let me skip a step. That’s how you stay undefeated.”
“Jay-Z gives me the blueprint for moving as an artist, a hustler and a businessman at the same time. He keeps the studio time, shows and shipping straight, so I can take it to the next level.”
The difference
Most AI courses are built for executives and taught like a lecture. This one is built like a mixtape, in your own references.
Your AI is named after someone you’d actually follow, so every lesson lives in your world. Psychologists call it the self-reference effect: people remember information better when they connect it to themselves, a finding confirmed across decades of studies.1
When Stanford researchers tested a class built around students’ own culture, ninth-grade attendance rose 21 percentage points and GPAs rose 1.4 grade points.2
Pew found that 54% of teens have used AI chatbots for schoolwork. Almost nobody’s teaching them to run it.3
Anime, sports, gaming, hip hop. Pick your chief of staff and your council from the world you love.
Prompts fade. Squads stick.
These studies back the method: personal connection and culture help people learn and remember. Our own before-and-after results for SQ1 are being collected now.
Free live sessions from Anthropic, the company behind Claude. Go train, come back, teach the squad. Each one, teach one.
The full course
SQ1 is the first track. The full AI Squad Up course drops in volumes, each one a skill you can use the same day and teach to someone else. Lil Wayne dropped Tha Carter in volumes. Squad Up drops the same way.
Give your AI a role, a name and a council. The setup on this page.
Organize your work so your AI keeps context from one day to the next, and your team can follow along.
Turn calls and meetings into notes your AI can act on, the right way and with permission.
Give Claude and ChatGPT different jobs and have them hand work to each other.
Drop your email and you’ll be first in when the full course drops.
Your AI advises, you decide. Never send, spend, sign, share or scrap without your say-so. Keep final approval on anything that leaves your hands, and never give your AI passwords or financial details.
Disclaimer: Your AI isn't a real person, and the characters aren't the real people they're named for. They're lenses: your AI applies what it knows about how those figures think and work to your business.